Shine Bright, Stay Extra / Urban List, Extra White Gum, The Iconic, Quay Sunglasses
A campaign to embed Extra White gum in pop culture, showing it created a brighter, whiter smile and get under-30s chewing.
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Project
Extra White’s ‘Shine Bright, Stay Extra’ campaign was all about OTT confidence and feeling our best selves. A competition was launched to celebrate the Urban List audiences most confident selves and generate significant UGC, aligning Extra to style and youth culture.
In partnership with The Iconic, this was amplified across both brand’s channels with every order of Quay sunglasses over the week of Feb 22nd - Feb 29th receiving an additional surprise and delight Extra pack including:
Confidence-boosting stickers to stick on your mirror at home
A postcard / flyer explaining the giveaway and details of how to enter the competition.
Scope
Art Direction, Print Design, Sticker Design, Print Production, Social Media Design
Site
theurbanlist.com/sydney/a-list/shine-bright-stay-extra-to-win
