Introducing Bagnum, the juicy drop giving cask wine the glow up it deserves.
Bagged wine just got a lil’ bit boujee.
Project
Delivering all marketing assets for a new alcohol product launched by Urban List for Summer 21/22, from Art Direction through to final product.
Bagnum explores the scale between bogan ad boujee, landing somewhere just a little closer to boujee and elevating cask wine.
In this project I explored the use of textural video bringing the reminiscent experience of the ‘goon bag’ together with the beautiful colour and movement of pouring a glass of wine to elevate the product.
Scope
Art Direction, Photography, Packaging Design, Social Media Design, Display, eDM Design, Print Design
Logo Design by Ground Crew.
Site
