Freedom Furniture Australia & New Zealand
Developing upon Freedom’s recent rebrand in creative marketing to elevate the brand’s new design-led focus and aesthetic.
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Project
Working as part of a new in-house Creative team, I have led the creation of marketing assets and templates to extend and refine Freedom’s recent rebrand.
Designing across all digital and print marketing touch points, including website, social, video, eDM and brochures, I have also taken on several brand projects working on Art Direction of. campaign rollouts.
As the department was new internally, I also set up process and workflows to improve output, efficiency and consistency.
Scope
Art Direction, Digital Design, Social Assets, Video editing, motion Graphics, EDM, Ad Display, Print Design
Site
Australian Made Series
Inspired by the Australian landscape, Freedom wanted to showcase the leading creative talent and manufacturers they work with to produce custom collections that are designed and hand-made right here in Australia. A hype reel, social assets, landing page and eDM were created for this campaign.
